Navigate to your AdRoll account to get your pixel information. If you have not created a pixel before follow the simple steps within the AdRoll dashboard to create your pixel. If you've already created your pixel select View Pixel. You will see code that looks like the following
adroll_adv_id = "AB7CDE5F1GH9IJK4E3DDS9"; adroll_pix_id = "1D454F6D78AEFSADF45687";
The adroll_adv_id field is entered into the system as the Advertisable EID. The adroll_pix_id field is entered into the system as Pixel EID.
Expand the Audience Settings area and add in your audience IDs for the given areas.