Pinterest is a social media platform based on inspiration. Every day users of Pinterest get inspiration for travel and tourism, home and garden, and cooking. This integration allows businesses to run Pinterest advertisement campaigns on the platform and track success with conversions as well as the ability to target potential customers based on where in the purchase funnel they may be.

This article will cover the following topics:

How to create and find your pixel identifier

Follow the steps on this Pinterest support article to create/log in to your Pinterest business and advertiser account. From there you can follow the instructions on how to create or find your Pinterest identifier. Under the Base code example you can see example code of what to look for. The pintrk('load', 'YOUR_TAG_ID'); line is where your identifier will be located.

Configuring the TRYTN Pinterest integration

Log into your TRYTN account and navigate to Settings > Integrations > Tracking. From here you can manage or add Pinterest tracking pixels. Select the existing pixel or select Add > Pinterest to create a new Pinterest tracking integration.

Take the identifier from the previous step and paste it into the Id field. This field is required in order to integrate with Pinterest.

What types of events are supported?

There is one standard event that always is tracked, init, as well as three optional events that the TRYTN integration supports: addtocart, checkout, and pagevisit.

init

This event will be triggered every time the tracking in initialized. In many cases this will happen once for each pageview within the TRYTN experience.

addtocart

This event is triggered any time a customer adds a product to their cart. The following information is sent to Pinterest as part of this event: currency code, customer language, line item(s) of the product being added to the cart (one entry per price), the TRYTN product ID, and the value of the add to cart action.

Line items include the following product information: ID, name, variant (price name), price, and quantity.

checkout

This event is triggered any time a customer completes a purchase within the TRYTN system. The following information is sent to Pinterest as part of this event: currency code, hashed email address of the customer (for enhanced matching), customer language, line items(s) of the products purchased, order ID (transaction identifier), and overall transaction value.

Line items include the following product information: ID, name, variant (price name), price, and quantity.

pagevisit

This event is triggered any time a customer views a product details page. The following information is sent to Pinterest as part of this event: currency code, customer language, and the TRYTN product ID.

Conversion Reporting within Pinterest

These values will show in various capacities within the Pinterest platform. Note there may be a delay on the Pinterest side for reporting. TRYTN will send this data immediately when the event(s) take place. For more information about the reporting of this data please visit this Pinterest support document.

Please reach out to Pinterest in order to learn more about reporting as well as targeting within the Pinterest platform.