TRYTN email templates can be used to create customized emails sent out before or after activities, after purchases, or in situations that may be unique to a particular activity or business type. The following article provides a description for each type of email template offered, as well as a sample email that may be customized to fit your shop's needs.
This article covers the following topics:
- Types of Email Templates
- Sample Pre-Activity Email Template
- Sample Post-Activity Email Template
- Sample Post-Purchase Email Template
- Sample User-Driven Email Template
Related articles:
- Custom Communications Setup
- Email Notifications for Shop Account Holders
- SMS Text Order Notifications
Types of Email Templates
TRYTN offers four main types of email templates that can be used for different purposes:
- Pre-Activity Template
This email template type is useful for sending reminders and instructions to users before a scheduled activity. It can be configured to send a certain number of hours or days before the activity, ranging from 1 hour to 14 days prior. Note that this template is only available for scheduled activities and each activity will have its own email. Examples of this type of email could include details on what to bring or how to find the launch location.
- Post-Activity Template
Similar to the pre-activity template, the post-activity template is sent after a user has attended a scheduled activity. This template can be scheduled to send anywhere between 1 hour to 14 days after the activity has ended. Examples of this email could include requests for reviews or sending a promotion code for future purchases. Note that like the pre-activity template, this template is only available for scheduled activities and each activity will have its own email.
- Post-Purchase Template
This email template is triggered after a purchase has been made and can be scheduled to send between 1 hour to 14 days after the purchase date. All product types can use this template type, and it can be used for a variety of purposes such as letting customers know when a merchandise order will ship.
- User-Driven Template
User-driven email templates are pre-defined responses to common customer questions that can be manually sent by an operator based on the occurrence of an event. For example, if a bike tour is cancelled due to inclement weather, operators can quickly send a predetermined cancellation message to participants for a given time slot or day. This type of email is not scheduled based on time and can be used for a variety of purposes.
Sample Pre-Activity Email Template
The following is a sample pre-activity email that can be sent to customers days before an activity is scheduled to occur. You are welcome to use this sample email as a basic template for your shop. See Custom Communications Setup for help adding variable fields, shown as bracketed text within the email copy.
Hi [BUYER_NAME],
We're excited for your upcoming rafting trip with us and wanted to remind you to bring along a few important items we don't want you to forget:
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Sunscreen
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Swimsuit
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Close-toed shoes
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Sunglasses
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Bottled water
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Please also note that the following items are prohibited from all rafting trips:
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Alcohol
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Glass bottles
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Illegal drugs
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To find us, head East on I-70 to exit 240. From there, head South for 7.5 miles and turn right on Catamount Boulevard. In about 200ft, you will see a sign for us and a large red building on the right. Parking is located on the west side of the building. Our address is included below:
[Shop: Business Address 1]
[Shop: Business City], [Shop: Business State] [Shop: Business Postal Code]
For any questions you have prior to your trip, please contact us at [Shop: Business Email] or [Shop: Business Phone]. We look forward to seeing you soon!
Note: If you set a "Pre-activity" email to send 3 days before a trip start time and a customer books just 1 day before their trip start time, they will still receive the pre-activity email.
Sample Post-Activity Email Template
The following is a sample post-activity email that can be sent out days after an activity is completed. Links for Google Review, like the reference used in this example, can be generated quickly using WhiteSpark. You can also view Custom Communications Setup for help adding variable fields, shown as bracketed text within the email copy. If it's helpful, you are welcome to model your post-activity emails based on this sample.
Hello [Transaction: Buyer Name],
We're writing about your recent experience with [Shop: Business Name] (order #[Transaction: Transaction Identifier].) If you enjoyed your tour, would you please take a few minutes to write a review for us on Google? These reviews help provide non-biased opinions for potential customers and are invaluable to us as a small business.
If there were any problems with your experience please contact us at [Shop: Business Email] or [Shop: Business Phone] so we can make it right.
Sincerely,
John Smith
Sample Post-Purchase Email Template
The following is an example email that can be sent out days after a purchase is made. Feel free to use this sample email to create your own. See Custom Communications Setup for help adding variable fields, indicated with bracketed text within the email copy.
Hi [Transaction: Buyer Name],
Thanks for your recent order (Order #: [Transaction: Transaction Identifier]) placed on [Transaction: Purchase Date]. We are writing to let you know that it typically takes us 3-5 business days to process your order before your merchandise will ship. Once it arrives if you have any questions or concerns please reach out at [Shop: Business Email] or [Shop: Business Phone] and we would be happy to assist.
Regards,
[Shop: Business Name]
Sample User-Driven Email Template
The following is an example of a user-driven email. You can use this sample as a template to create your own canned email responses. Visit Custom Communications Setup for help adding variable fields like the bracketed text within the sample email copy.