TRYTN supports the ability to send retargeting emails to buyers who add items to their carts without completing the purchase.
This article covers the following topics:
- Abandoned Cart Email Functionality
- Customize the Abandoned Cart Email
- Add an Image to your Email
- Translate the Abandoned Cart Email
- Send a Test Email
Abandoned Cart Email Functionality
When a customer adds items to their shopping cart but does not take action to complete the purchase within a 4 hour window, an automated reminder email is sent out. This feature is enabled by default but can be disabled via Settings > Features.
Customize the Abandoned Cart Email
To edit the Abandon Cart Email, navigate to Settings > Communications > Abandon Cart Email.
From this screen, you will enter the following information:
STEP 1: Select Language
Simply select your language setting using the Select Language dropdown menu. You can create multiple translations of your email, if needed, by saving individually translated versions (see Translate the Abandoned Cart Email).
STEP 2: Create a Subject Line
Enter a Subject for your email message. The subject line is restricted to 255 characters and can only include static text.
STEP 3: Determine the Appropriate Call to Action
Under Call to Action, enter the text that will be displayed as the customer's call to action, which the user will click to access their abandoned shopping cart. As a default, we've included the call to action "Complete Purchase."
STEP 4: Enter Your Email Message
Create your Email Message, or message body, specific to the abandoned cart email. You have the ability to format and align text using the WYSIWYG editor. This will also allow you to add ordered and unordered lists, or include a link, if desired. If you have additional formatting needs, please open a support ticket for evaluation.
IMPORTANT: Update the email text as desired, but you must keep [CART_ITEMS_TABLE] and [CALL_TO_ACTION_BUTTON] so the call to action is included in the message.
Adding Variables
To the right of the email message field is a list of variables that can be used in the email body.
Simply copy and paste the entire variable field name into the email message field where you wish to include that piece of dynamic data. When the user receives this email, the field name will appear as the given data. If you want to start your email by greeting the specific customer, you might enter "Hello [Transaction: Buyer Name]," for example.
Adding Images
If you'd like, you also have the ability to add images to your email. To learn how, click here.
STEP 7: Save Your Abandoned Cart Email Template
Once your email template is complete, select Save Changes and the email will be saved. Note: It is important to save changes prior to starting a translated version of your email in order to save any previous translations.
Add an Image to your Email
There are 2 options for adding an image to email templates:
OPTION 1: Select an Image from your Image List
You will add the image to the Email Message field using the Image Icon (shown below).
When clicked, you will see the following:
From here, click the down-pointing arrow under Source to select the image you'd like to add from your image list. (Note: If you have not yet added the image you want to include, see the Image Gallery article for instructions, if needed.) The other fields will be filled in automatically.
Click Save and your image will be added to the email. You can drag the corners of the image to resize as you wish.
OPTION 2: Add Link Source
You can also add an image using Imgur.com by following the steps below:
STEP 1: Upload Your Image to Imgur
Sign Up or Sign In to an existing Imgur account. From here, click on your account name in the upper-right corner and select Images > Browse (to select image) > Continue.
Then, click on your image and Copy the Direct Link.
Once you have your link, follow the steps from Option 1 above, and paste your link into the Source field as shown in the example below (rather than choosing an existing picture from your Image List).
Click Save and your image will be added to the email. You can drag the corners of the image to resize as you wish.
Translate the Abandoned Cart Email
You can translate the abandoned cart email into various languages using the Select Language drop-down at the top of the page. Select the language you wish to send the email in and the form will update to that language.
IMPORTANT: You must save each template before moving to a new translation so you don't delete the message created in the previous language. This function will translate your email into the language you choose.
The Call to Action field will display the words on the button. The default is "Complete Purchase"
You can update the email as desired, but make sure to keep [CART_ITEMS_TABLE] and [CALL_TO_ACTION_BUTTON].
Send a Test Email
To preview the email template you've customized, scroll to the bottom of the page and click the blue Send Test Email button.
Within a few moments, a copy of the email will be sent to the email address attached to your TRYTN account.